Motorcycle Brand Contest 2018
Beginn of February 2018AnnouncementStart of the application phase 2018
09. April 2018Deadline Early Bird
09 May 2018Closing dateApplication phase
24 May 2018Jury sessionin Frankfurt
June 2018Notificationof the jury's decision
02 October 2018Award ceremonyin the context of the Mondial de l'Automobile Paris
02 October 2018MagazinePublication of the magazine.

The Jury 2018

Prof. Andrea Lipp-Allrutz

Vice-dean, Transportation Interior Design, Hochschule Reutlingen

Andrea Lipp-Allrutz studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating in 1991, she worked initially at Bombardier Transportation in Berlin and then at IFS Designatelier, also in Berlin. From 2001 to 2006, Lipp-Allrutz was head of design interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus, as well as for Viseon Bus. Since 2006 Andrea Lipp-Allrutz has been Professor of Transportation Interior Design at Reutlingen University; in 2010 she was appointed Head of Department.

Richard Gaul

Communications Consultant and Stakeholder

Former:
- Journalist „Manager Magazin“, „DIE ZEIT“,
- Head of Corporate Affairs BMW in Munich (23 years)

Today:
- Consultant in Berlin,
- Senator and Consultant of the Executive Committee acatech (National Academy of Science and Engineering);
- Member of Senate of the Federal Association for Economic Development and Foreign Trade;
- Senior Counselor at the American Academy, Berlin;
- Member of the Supervisory Board of Mediatenor, Zürich;
- Chairman Innovation Board of milani design & consulting AG, Zürich;
- Member of the Supervisory Board of Kolibri Power Systems AG, Berlin (new battery technology);
- Member of the Public Affairs Committee of the German Association of PR

Hans Meier-Kortwig

Owner of GMK Markenberatung

Hans Meier-Kortwig is founder and executive partner of GMK Markenberatung, which is based in Cologne, Germany. GMK Markenberatung is known throughout the German-speaking world as one of the leading management consultancy companies for brand-oriented corporate management and supports brand success through brand positioning, effective implementation and controlling. Customers include brands such as Bosch, BMW, MINI, Kaldewei, Gaggenau, Trumpf, Merck, TÜV Rheinland or WDR.

Jürgen Lewandowski

Freelance Author and Journalist

After graduating in German and English Studies, Jürgen Lewandowski began his career at auto, motor und sport. From autumn 1977 he headed the technology section of the magazine hobby, before moving to Munich in 1979 to work for the Süddeutsche Zeitung newspaper until the end of 2000 as head of the “Auto and Transport” section. Since then he has worked as adviser to the Ganske publishing group and publisher Jahreszeiten Verlag in Hamburg and as an author and correspondent for several publications worldwide, including the Swiss Sunday newspaper NZZ am Sonntag, RAMP and TVdirekt. He is also involved in creating auto-related films for the television channel of the NZZ newspaper. Furthermore, he has been Chief of the Selecting Committee for the Schloss Bensberg Classics since 2009 and, as such, is responsible for the annual selection of the 45 Concours vehicles.

Andrej Kupetz

General Manager German Design Council

Andrej Kupetz has been General Manager of the Rat für Formgebung/German Design Council in Frankfurt/ Main since 1999. He studied industrial design, philosophy and product marketing in Berlin, London and Paris. In 1997, after various positions in design management and university liaison, Andrej Kupetz joined German Railways (Deutschen Bahn AG) where he was responsible for brand management in the DB Group and for the implementation of various corporate-design processes.
Kupetz is member of the advisory board of the Design Management Institute Bosten. Since 2011 Kupetz has been a member of the higher education council of the Hochschule für Gestaltung Offenbach/Main. That same year the European Commission appointed him to the European Design Leadership Board.
Costs and contest categories

Contest registration per entry:

290.00 €

Early bird rate till April 09, 2018:
210.00 €

Organizational allowance for the product handling in the jury meeting:

Digital entries, Presentation charts DIN A2 (max. 4 items) – 90.00 €
Size S: Length/width/height of product 1 m maximum, and weight up to 10 kg – 90.00 €
Size M: Length/width/height of product 2 m maximum, and weight up to 100 kg – 190.00 €
Size L: Motorcycles in all classes – 690.00 €


Winner fees:

»Winner« – € 1,790.00
»Best of Best« – € 2,190.00
Special categories – € 3,590.00

 

All prices are per entry and are subject to the statutory VAT. Submission of registered entries to the judging procedure is subject to the receipt of payment.

 

  • Contest categorie product

  • Allrounder

    Motorcycle design, design refinement

  • Chopper / Cruiser

    Motorcycle design, design refinement

  • Light Motorcycle / Scooter

    Motorcycle design, design refinement

  • Tourer / Sports Tourer

    Motorcycle design, design refinement

  • Streetfighter / Naked Bike

    Motorcycle design, design refinement

  • Superbike / Supersportler

    Motorcycle design, design refinement

  • Enduro / Cross

    Motorcycle design, design refinement

  • Special Bikes

    Cafe Racer, Mini Bike, Motorcross etc.

  • Parts & Accessories

    Tyres, exhausts, rims, luggage, navigation and communication, clothing, helmets, attachment parts, cameras, light design, tools, computers etc.

  • Mobility

    Studies, mobility concepts, mobility services, drive technologies, safety concepts

  • Concepts

    Concepts, concept products in all fields
  • Contest categorie communication

  • Brand Design

    Brand corporate design, company corporate design, typography, modifications, relaunches, new corporate design strategies, etc.

  • Campaign

    Advertising campaigns, TV commercials, promotion films, print advertising, flyer, poster, catalogues, brochures, mailings, etc.

  • Corporate Publishing

    Books, annual reports, promotion films, brand magazines, magazines, calendars, service manuals, etc.

  • Digital

    Websites, social media, innovative measures, banners, trailers, online publications, newsletter, web specials, digital advertisements, interfaces, vehicle diagnostics, etc.

  • Architecture

    Corporate architecture, museums, trade fair presentations, exhibitions, showrooms/concept stores, presentation systems, service stations, service station equipment, etc.

  • Events

    Customer events, roadshows, employee events, incentives, etc.
  • Special categories

  • Innovation of the Year

    Award for innovative brand and technology concepts and their consistent implementation in design

  • Team of the Year

    Award for the design team of the year for innovative and consistent brand design

  • Brand of the Year

    Award for the consistent and efficient appearance of the brand

  • Agency of the Year

    Award for the agency’s outstanding achievements in the development and implementation of all measures of relevance to the brand

Submitting contest entries

Original products, models, presentation charts or digital media can be entered for the contest. A brochure can be enclosed with the original product, in which the product is described in depth. For construction reasons entries cannot be mounted on the wall or ceiling. Please supply batteries or bulbs where necessary. When submitting presentation charts, please send firm DIN A2 cardboards (max. 4 pieces), in order to ensure a good presentation in front of the jury.

All entries and packaging must be clearly marked with the product ID allocated during the registration procedure. Entrants bear the costs and all risks for delivery and collection of the registered items. Objects are to be delivered in transport-safe and re-usable packaging. The German Design Council will not accept any liability for possible damage incurred during delivery or collection and recommends that entrants take out the relevant insurance. Please note the varying addresses for delivery/collection and observe the delivery deadlines.

Terms and Conditions
Apply here
FAQ
  • Dates
  • Deadline early bird: 09 April 2018
    Closing date: 09 May 2018
    Jury session: 24 May 2018
    Notification of the jury's decision: June 2018
    Award ceremony: 2 October 2018 in the context of the Mondial de l'Automobile Paris
  • General

  • Who is eligible to enter for the competition?

    All companies in the bicycle and supply industries, design, brand- and communication agencies, and imported marques are invited to take part.

  • How much does it cost to enter?

    Registration fee:
    Early Bird: 210.00 €
    afterwards: 290.00 €

    Organizational allowance:
    Digital submissions, Presentation charts: 90.00 € 
    submissions size S: 90.00 €
    submissions size M: 190.00 €
    submissions size L: 690.00 €

    Winner fee:
    »Winner«: 1.790.00 €
    »Best of Best«: 2.190.00 €
    Special categories: 3.590.00 €

  • What must I submit for the competition?

    1. Register or apply online under www.mdc.german-design-council.de 
    2. The product/the project must be submitted (Original products, models, presentation charts or digital media)

  • Which advantages will be made available to the winners?

    • Label
    • Publication
    • Specimen copy of the publication
    • Online gallery
    • Winner’s certificate
    • Winner's medal
    • PR package
    • Attendance Winner dinner
  • Online Registration

  • Can I save partially completed entries in the database?

    Yes, you can save the data at any stage.

  • When is my registration of the proposed products contractually binding?

    When you have filled in all the relevant product data please in the database 'My Design Council' (MDC) click on the 'Submit Product' button. At that point the agreement is binding and the product is deemed to have been formally submitted. You cannot make any changes beyond this point.

  • How many products can I register?

    In principle, there is no limit to the number of products that can be submitted. Please note that there is a registration fee for each submission and a winner fee for each product that is selected for an award.
  • Award ceremony

  • When and where will the award ceremony take place?

    The award ceremony of the Motorcycle Brand Contest will take place in Paris in the context of the Mondial de l'Automobile on 2 October 2018.