BMW, Draggin Jeans Australia and Kiska take the top prizes.

With the Motorcycle Brand Contest, the German Design Council honours outstanding performance in product and communications design in the international motorcycle and motorcycle equipment industries.

In view of the unprecedented growth experienced by the motorcycle industry in recent years, the German Design Council has created a separate international competition for product and communications design specifically for the industry with the new Motorcycle Brand Contest. Until now, the “Motorcycles and Motorcycle Equipment” segment was integrated in the Automotive Brand Contest, the brand and design competition for international automobile marques and their partners.

The prize winners of the contest were chosen and honoured by an independent, international jury, which focused on the consistent and comprehensive staging of the brand. Andrej Kupetz, CEO of the German Design Council and chairman of the jury, outlined the competition background as follows: “We want to use the Motorcycle Brand Contest to focus the attention of the public more intensively on the importance of comprehensive brand management in the motorcycle industry as well. The currently high level of technological perfection requires not only highly emotional design, but also a consistent design language as a distinguishing characteristic in the global market.”

The award ceremony for the winners of the first Motorcycle Brand Contest will take place in conjunction with the award ceremony for the Automotive Brand Contest on 29 September 2016, the first media day of the Paris Motor Show. The prize winners convinced the jury of their merits not only on the basis of functionality, operability and product aesthetics, but above all with the design quality in relation to the overarching corporate design and the staging of the brand. Companies in the motorcycle industry, as well as their partners in the supplier industries, in design and in brand communications, were able to participate in order to present their work effectively to the public, to compare their performance and to position themselves.


BMW Motorrad was awarded two prizes — one for the BMW R nineT Scrambler in the “Motorcycle” category and for successful brand positioning with its “MAKE LIFE A RIDE” campaign. KISKA was honoured for the VITPILEN 701 concept bike for Husqvarna Motorcycles, and DRAGGIN JEANS AUSTRALIA won in the “Clothing” category.
All of the other winners of the Motorcycle Brand Contest can be found in our online gallery at:

The German Design Council

The German Design Council is one of the world’s leading centres of expertise in communication and knowledge transfer in the area of design. Currently, more than 230 companies belong to its foundation. The German Design Council was founded in 1953 on the initiative of the German Bundestag (the Lower House of the German Parliament) to support and enhance the design expertise of German industry. It has pursued a wide range of activities with a single goal: to increase brand value on a sustained basis via the strategic use of design in communication.

Click here to learn more about the jury.
Online gallery for the Motorcycle Brand Contest: