This award is unique
The motorcycle has returned as a hot topic. The industry continues to boom; thanks to excellent communication work, the brands of the world of motorised two-wheelers are enjoying considerable attention. Topics such as “passion” and “coolness” are relevant again; the industry is in the process of reclaiming the younger target group for itself.
It is thus high time that a special award was dedicated to the motorcycle industry: The Motorcycle Brand Contest of the German Design Council is a unique, international competition for outstanding brand, product and communication design. Companies in the industry, but also their partners in the supply industry and in the fields of design and brand communication can effectively present, compare and position themselves here. The Winner label can be used without restriction and the competition will be accompanied by effective communication measures and customised media concepts.
The Motorcycle Brand Contest thus ensures media coverage for the award-winning companies and is at the same time a powerful signal for the autonomy and dynamism beyond the automotive industry.
The 2017 Motorcycle Brand Contest ceremony was held on 12 September 2017 in Frankfurt am Main.