This award is unique

The motorcycle has returned as a hot topic. The industry continues to boom; thanks to excellent communication work, the brands of the world of motorised two-wheelers are enjoying considerable attention. Topics such as “passion” and “coolness” are relevant again; the industry is in the process of reclaiming the younger target group for itself.

It is thus high time that a special award was dedicated to the motorcycle industry: The Motorcycle Brand Contest of the German Design Council is a unique, international competition for outstanding brand, product and communication design. Companies in the industry, but also their partners in the supply industry and in the fields of design and brand communication can effectively present, compare and position themselves here. The Winner label can be used without restriction and the competition will be accompanied by effective communication measures and customised media concepts. 

The Motorcycle Brand Contest thus ensures media coverage for the award-winning companies and is at the same time a powerful signal for the autonomy and dynamism beyond the automotive industry. 

The award ceremony 2017. Photos: Isabel Humpert
The jury session took place in Frankfurt am Main on 25 April 2017.

"We know that products themselves don’t make a brand. Immense courage, global insights and the daring to bank on a clear vision of an uncertain future are needed to build brands that move the needle. That is why awards like the Motorcycle Brand Contest are so important. They give brands the international affirmation needed to ensure they design up to their potential – and the determination to keep doing what they know is right.”

Gerald Kiska, Owner and CEO, KISKA